Eight years of work spanning across a variety of sectors.
Examples
Most of my work has been in the social sector, and the projects I care most about are the ones where impact is taken seriously — where an organisation isn’t just doing good, but asking how much good, and for whom, and whether the money could do more somewhere else.
That’s effective giving: directing funds to the organisations that create the most impact per pound, based on independent evidence rather than instinct or familiarity.
If you’re working on something in that space, it’s the work I most want to be doing.
01

High Impact Athletes
Testing how to create connection to causes.
Non-profit02

Bankwest
Rebuilding a bank's website around what customers actually need.
Finance03

Pave
Helping 16–24 year olds quit vaping, on their own terms.
Healthcare04

Gaming For Good
Opening a new fundraising market: gaming streamers.
Gaming







